During lockdown, with zoomitis and an insane amount of online events leading to meme overdoses - what does IRL even mean anymore?
Back in 2015, I was putting together a new event for Silencio Club in Paris. Invite-only, with artists, technologists and activists sharing the stage. One of our guests was building the Museum of Internet, a popular database of memes.
He wanted to launch his own event concept and we thought URL IRL was a clever concept, a brand that would showcase the best (and worst) of the internet culture. A bit like the successful IAM Internet (that was launched around that time).
Now we're in 2021, the roaring 20s v2.
I'm thrilled to share a great book about that question within this week's reading list, alongside some of the topics that occupy space in my brain rent-free: events, newsletters, marketing, no-code, creativity and Clubhouse alternatives.
IRL: Finding Realness, Meaning, and Belonging in Our Digital Lives
Computers and Creativity
A thesis that claims that "Interoperable, moldable, efficient, and community-driven digital creative tools hold immeasurable potential as co-creators with human beings. Tools of this type would lower the barrier to entry and make all users toolmakers and owners in an expanded definition of technological innovation."
- mollymielke.com/cc :: Molly Mielke
Zapier: The $7B Netflix of Productivity
"Zapier doesn’t care what tools you use just as Netflix doesn’t care what you watch—they care about what they can learn from how you use the platform."
Sponsorships for Virtual Events
Trends: An Inside Look at How 7-Figure Newsletters Make Money
- docs.google.com/presentation/d/1KuTxWttzeKqaB0-jtHvsC2Icuvo5WbRzjJw-wNVThVc/edit?ts=6042ca6c#slide=id.gc0fd06ea8f_0_0 :: Ethan Brooks
No-Bullsh*t Marketing Resources
620+ resources from 160+ no-BS experts who spoke on the "Everyone Hates Marketers" podcast.
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