Reading List for Business Owners and Entrepreneurs W47

Your weekly dose of business insights with 10 articles, 1 video and 2 tools. Community, newsletters, neuroscience, music, fintech, event production and SEO are among the topics covered.

I like to call this post a look inside my brain, but it's almost a week old already...

Apparently, I'm sharing around 5 articles per day with our team and more than 10 articles per day with myself. But I'm trying to recover from this knowledge addiction and turn collection into creation.

Do you do this as well? Saving articles for later reading? What's your preferred tool? Pocket, Flipboard or Raindrop? I must confess I end up sending tons of articles to myself for later consumption 😳

As is my obsession these days, I've come across a number of awesome community and newsletter related resources. And just to keep things a balanced; music, neuroscience, synthetic media, FinTech and event production.

Strategy

Jack Butcher, founder of VisualizeValue walks out through his thoughts and process of finding people you can help, and building products that help them.

Ideas -> People -> Product.

Link: youtu.be/Ae_jYP5bDC4
Author: Jack Butcher
Source: YouTube

Business

What does it mean to be a creator? How do you define it?

"As the world discovered that more American kids wanted to become YouTubers than astronauts and that Kylie Jenner became the world's youngest billionaire, the term "creator" entered a pivotal moment."

Link: hugo.pm/the-definition-of-a-creator
Author: Hugo Amsellem
Source: hugo.pm

Community

The National Geographic of the Digital Age

Now on their tenth year in existence, Atlas Obscura has become the National Geographic of the digital age. But how did they get there? Get Together has a look at the community surrounding the platform, and how it came to be.

Link: gettogether.substack.com/p/the-national-geographic-of-the-digital
Author: Bailey Richardson
Source: Substack

Lean Community Launch Framework

Community isn’t just another word for audience. It’s a special space you create for your most engaged members to gather and interact.

Link: yenfm.substack.com/p/how-to-launch-an-online-community
Author: John Saddington
Source: Substack

Community is dead, long live community!

Community is a trend. Community is not a trend.
Community is about people and conversations
Community fatigue is a real thing
Subscriptions are great for the business
Communities subscriptions actually get complicated
Community is dead, long live community?

Link: rosieland.substack.com/p/communities-business-models
Author: Rosie Sherry
Source: Substack

Marketing

The SaaS SEO MBA

Ever wish you have a definitive list of all things SEO for SaaS? Well, now you do.

Link: notion.so/The-SaaS-SEO-MBA-2e4dbb15e24b4d6c9ffe5a98a788bc6a
Author: Tyler Hakes
Source: Notion

Media

Samsung Next | The ethics and commercial potential of synthetic media

Samsung NEXT Ventures Europe's Nick Nigam weighs in on the rapid growth of synthetic media.

"The number of people working to develop convincing fakes outnumbers those working to detect them by a factor of 100 to 1." - Hany Fareed, computer science professor, University of California Berkeley School of Information

Link: samsungnext.com/blog/the-ethics-of-synthetic-media
Author: Nick Nigam
Source: Samsung Next

FinTech

Educating Electeds - AVC

A strong example of what can happen when politics get in the way of progress. Particularly for those that elected officials are meant to be looking out for.

Educating Electeds

Link: avc.com/2020/11/educating-electeds
Author: Fred Wilson
Source: AVC

Event Production

Lessons Learned From My First Experience of Pre-recorded Talk

Wahib Haq, EU Lead Partner Engineering at Huawei systematically breaks down his experience with his pre-recorded talk and provides practical examples of what to do and what not to do.

Link: wahibhaq.medium.com/important-lessons-learned-from-my-first-experience-of-pre-recorded-talk-b52ecfac90
Author: Wahib Haq
Source: Medium

Music

Has your workflow changed in any way due to quarantine?

You're not alone. Check out Channel Tres' thoughts on taking your time, creating from a healthy place, the best kind of collaborations, and why sometimes the journey is more exciting than the goal itself.

Link: thecreativeindependent.com/people/singer-and-producer-channel-tres-on-being-yourself
Author: Channel Tres
Source: The Creative Independent

Neuroscience

Altered states of consciousness: the elusiveness of the mind

"Maybe instead of considering a default state and a myriad of altered states, we need to contemplate the possibility that all these states of consciousness are all equally important modes of perception."