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SXSW 2026: Format changes, fresh opportunities and Europe’s moment

The current geopolitical climate has made one thing clear: Europe must boost its competitiveness and step up support for the startups driving its innovation and growth.

However, that does not mean Europe should look away from the U.S., especially as collaboration with China grows ever more uncertain.

That background adds even more importance to a strategic partnership we couldn’t be more proud of. Sesamers has been exclusively selected to bring 100 European startups to the 40th edition of South by Southwest (SXSW).

Since it started in 1987, SXSW has put Austin, Texas on the map as the place where tech, film, TV and music converge in an explosion of creativity and innovation. And for the first time in its 40-year history, all of SXSW 2026’s core programming will happen during the same seven days: From March 12 to March 18, 2026, Austin will be the place to be.

If you are a European startup related to AI, creativity or impact, we should start talking now. As the sole third party mandated to coordinate the participation of European startups in the SXSW 2026 Global Innovations Expo, Sesamers is your doorway to a unique showcase. Going by last year’s numbers of nearly 38,000 attendees, this will be quite the spotlight.

“With this collaboration, we hope to spotlight the next generation of European founders shaping what’s next,” said Peter Lewis, chief partnerships officer at SXSW.

The SXSW 2026 Global Innovations Expo not only offers startups ample visibility, you can also expect conversations to flow both ways. “At SXSW, we’ve always believed that the most powerful ideas emerge at the intersection of cultures, industries, and perspectives,” Lewis said.

Whether you’re hoping to join as a startup or apply for a speaking engagement, here’s what you need to know about next year’s edition, and all the big changes coming up:

A new format for a landmark year

SXSW 2026 will be shorter than previous editions, but it will be no less intense. Besides the Music Festival expanding to seven nights, the event will condense all core programming — including SXSW Innovation, formerly known as SXSW Interactive — into a single week that will offer better opportunities for creative exchange between industries.

If you’re an edtech firm, note that SXSW EDU will run from March 9 to March 12.

The city is the venue

Like all the best event organizers, SXSW is turning what could have been a major issue into an opportunity. “With the Austin Convention Center under redevelopment, we’re transforming downtown Austin into a pop-up village of creative neighborhoods,” Lewis wrote on LinkedIn.

For 39 years, Austin has proved a warm host to the thousands that throng SXSW, but next year, the new format will take things up a notch. The idea is to create themed neighborhoods that will give each creative community a dedicated space while expanding spontaneous encounters.

Europe in the spotlight

A few of Europe’s most interesting companies, such as Kahoot, have already made their way to SXSW in the past. This year, we’ll see a cohort of 100 handpicked European startups, and we at Sesamers are looking forward to coordinating their presence.

Taking part in SXSW Expos will let participants showcase their innovations on the global scale. And SXSW’s unique mix of attendees will help startups forge relationships that could lead to new strategic partnerships, funding, and even market opportunities.

Because it blends technology with music, film, design and social impact so seamlessly, SXSW is a great place to collect early insights into the latest trends from some of the world’s most creative minds.

That creative insight could come from you, too. Nearly half of last year’s attendees are coming to SXSW 2026 specifically to discover emerging trends, so this is your chance to set the trends others are looking for.

To learn more, contact us. We’ll also share more info as the date gets closer.

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Fundraising 5 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

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