PR Specialist Joanna Kirk stops by to discuss what you should expect from a PR rep and why businesses, from startups to corporates, need PR now more than ever.
Correction/Clarification from Episode 004: Speaking off the cuff, I referenced a plague decimating the Native American peoples, when it fact, the original root cause can be traced back to Mass Genocide.
This week, I sat down with PR strategist, advisor and community builder, Joanna Kirk. Her track record includes clients such as Atomico, Station F, The ChangeNow Summit, Founders Factory, Made.com, Wirecard, and Ouishare Fest. To name a few.
Selected - The Sesamers Podcast - Episode 005 Show Notes
2:13 - Dan Speaks in French while introducing Joanna
3:08 - What Joanna has been up to
5:00 - Homeschooling. Do parents have a much deeper appreciation for teachers?
6:17 - Joanna's "Other"
8:47 - "Hey Google, STOP!" And the longest and shortest stages of The Tour de France
10:00 - What is PR, and why do I need it?
11:50 - Dan makes people cry
13:45 - It's all about perception
14:00 - PR is very human
14:25 - The journalist decides where the story is
14:43 - Not all brands are not in the right position for media
15:12 - How's that whole handling his own PR for Telsa working out for Elon?
15:57 - PR is never the same. You never have the same ingredients
16:15 - What to be on the lookout for when you're shopping for PR
18:20 - Red Flags
21:20 - Journalists are a fickle bunch
21:48 - Break
22:30 - Stopping PR? Why?
25:00 - The vaccine is on the way
25:20 - Why should I be doing PR now more than ever?
26:04 - New formats of content be launched
27:05 - It's a tough time for media
27:56 - Tying things back to everyone's "Other"
28:25 - Change can be good
29:44 - Horror Stories
31:20 - Random people to fill the space
31:30 - You're a journalist! And YOU'RE a Journalist!
31:47 - A positive PR story
33:55 - Dan sings Roger Daltrey
34:15 - Joanna takes us out
34:49 - This has been the Selected Podcast; I AM your host Dan Taylor; and I. Am. Outta here.